These guidelines have been created to help establish what are deemed best practices for call to actions.

Call to actions should entail:

  • A couple words at most that include visually striking copy that makes a user to want to click the offer

Aim for the call to action to look more like this

Call To Action Button







and not this……

Call To Action Button Example





  • Use colors that are visually stimulating and stand out
  • Make sure the offer is clear, concise, and to the point
  • Make it be contextually relevant